Swatch Group's semiconductor company EM microelectronics releases World's First RFID Chip EM4423 with UHF EPC Gen2V2 RF and NFC Type 2 Interface. EM4423 fully supports EPC features, it is ideal for retail logistics and inventory control of manufacturers / brands, and also can achieve marketing communication and advertising between the consumers, achieve product-level control to merchandise.

The chip has a common rewritable memory area that supports UID and privacy protection. The EM4423 also simplifies EPC storage control programs to reduce the investment of small retailers in professional RFID devices and software. These similar features can be manipulated by using a mobile device, such as a smartphone and tablet with an app.

As a single-chip NFC / EPC solution with storage, the EM4423 has the following unique and valuable performance:

World's First Dual Frequency EPC&NFC Tag IC
one step EPC and NFC inlay manufacturing
shared memory
common UID

EPC for Production and logistics
First Gen2v2 IC
Data privacy
128-bit or 224-bit UII/EPC versions
Fast encoding
Bulk reading of NFC tap counter

NFC for 1:1 Retailing and after market
Product interaction
Product authencity
NFC tap counter
1920-bit user memory